Goop-In@Nordstrom features a mix of wellness-focused products curated by the Goop team, spanning across apparel, accessories, beauty and home. Each shop is merchandised as an enclosed living space, with furniture and design by 1stDibs and custom Chinoiserie wallcoverings by Fromental.
Products include both Goop's own lines of luxury skin care, wellness, apparel and fragrance, as well as hand-picked items from Goop's digital shop. The buy aims to translate Goop's holistic approach to wellness into a tangible experience, according to Nordstrom, with products mostly fitting into one of three categories: what we put on our bodies, what we put in our bodies and how we treat our bodies. This is the first wellness-focused retail concept for both Goop and Pop-In@Nordstrom.