PopUp Republic (PUR) is the leading end-to-end service provider for the pop-up industry. Since launching in 2012, over 30,000 pop-up shops, pop-up restaurants, pop-up events and pop-up spaces have been listed on its site, and the company has worked with a number of large brands to create and execute pop-up concepts.

The Story

It was a chilly, rainy fall day in London, and Jeremy Baras decided to go for a walk. After visiting the typical “tourist” sites, he made his way to The Eye, the giant, iconic Ferris Wheel that provided whimsical views of one of the most incredible cities in the world.

London Eye Pop-Up Restaurant

As Jeremy got closer to The Eye, though, he noticed something a bit different – he saw people eating in each pod on the Ferris Wheel. And not just snacks, but a multi-course, chef-prepared meal. Perplexed by what he was watching, he asked someone what was going on, to which they replied “it’s a pop-up restaurant.”

Jeremy was absolutely captivated by what he saw, and while he had a great job back home, as soon as he crossed the pond he researched pop-ups in the United States and identified it as an emerging industry that would provide tremendous opportunities for entrepreneurs, small business owners, and large brands.

Thus, PopUp Republic was born in 2012. Originally launched as a simple pop-up directory that provided marketing and promotional support to pop-ups throughout the United States, we have grown, brick-by-prick, into the leading end-to-end service provider for the industry.

What does that mean? Not only do we promote pop-ups, but we help with conceptualization, execution, location sourcing, logistics, development, and analytics. Here is more information about what we do.